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| 35.
If You Don't Know Where You're Going, Any Road Will Take You There
| As it was true for Lewis Carroll's characters in this line from "Alice in Wonderland", it is true for companies and their leaders.
Over the years I have been amazed at the number of companies and therefore their leaders who cannot answer the question, "What does success looks like specifically in three, four, or five years.'" The reason they cannot answer is that having a clear definition of success requires careful thought that while strategic in nature has the fundamental attribute of challenging thoroughly existing assumptions, preconceptions, and ideas about their business and their marketplace.
Those who are willing to challenge their existing assumptions and the course they have been traveling perhaps for many years are few and far between. Making these challenges truthfully and honestly and with great introspection requires a high level of courage. However, those who succeed at such a challenge invariably identify the road to be traveled and achieve their objectives.
Defining a road to success is tough duty. Choosing a clear course of action is easier when you are surrounded by like thinking people. When you are in the driver's seat and you aren't sure where you are going, it is nice to have someone along who can read a map. |
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