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| 41.
Clear Unambiguous Communication Is As Rare As Competent Leadership
| Clear unambiguous communication is rare. Why? Because the initiator of the communication must take time to think. You would think that providing direction or clearly defining what someone must deliver is worth the careful thought required. When time is given to clearly specify what is wanted and what successful delivery looks like, all ambiguity surrounding the communication is removed.
And, sometimes in spite of careful preparation, a message sent is not the one that is received.
This brings us to step two of unambiguous communication, receiving feedback to verify correct receipt of a message. Feedback is a simple way to assure your message was communicated exactly as you meant it to be. This critical second step does take a little more time than just giving directions and saying, "You figure it out." Without the second step, people will sometimes get it right but usually they don't.
Poor communication is yet another reason why companies frequently miss plan and fail to achieve their objectives on time and budget. You might be saying "I don't see this attention to communication very often." The reason you don't is that clear unambiguous communication is very rare -- as rare as competent leadership. |
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